A Lesson in Failure- The Rise of the Mars Candy Company.The 17 Year Old Girl Who Struck Out Babe Ruth and Lou Gehrig Back to Back.If you liked this article, you might also enjoy our new popular podcast, The BrainFood Show ( iTunes, Spotify, Google Play Music, Feed), as well as: The Curtiss Candy Company then successfully defended their candy bar’s name using the above “daughter of Grover Cleveland” story, which is full of inaccuracies and strains credibility. The Curtiss Candy Company even had to use this story in actual legal proceedings when the manufacturer of the Babe Ruth Home Run Bar challenged the Baby Ruth name in court, claiming the Curtiss Candy Company were using the name without Babe Ruth’s permission, something the makers of the Babe Ruth Home Run Bar had managed to get from Ruth.
The cover story told by the company was simply a way to get around having to pay Babe Ruth royalties for the use of his nickname and last name in their marketing efforts. Over and over again they attempted to associate their candy bar with Babe Ruth. Not only that, but the Curtiss Candy Company was headquartered very close to Wrigley Field and, in 1932, they setup a giant lit advertising sign near the spot where Babe Ruth’s supposed “called shot” landed, advertising Baby Ruth candy bars, fully visible from Wrigley Field. The Curtiss Candy Company also tried to get Babe Ruth to endorse their product after its launch, which he refused to do. Babe Ruth was a national celebrity in 1921.įurther, the original version of the “Baby Ruth” candy bar was actually called the “Kandy Kake” and was coincidentally renamed to “Baby Ruth” directly after Babe Ruth had become a national celebrity. This all resulted in Babe Ruth’s fame skyrocketing from what it had been only a few years before serving primarily as a pitcher and pinch hitter for the Red Sox. From 1919-1921, he hit an astounding 142 home runs and was well on his way to revolutionizing the game of baseball. The year before that, he had his breakout year with the Yankees hitting 54 home runs with a. In that year, Babe Ruth hit 59 home runs, had a. In addition to the above stated bits in the company’s official story, the Curtiss Candy Company also went on to discuss the fact that Babe Ruth wasn’t even famous in 1921 when the candy bar was named, so why would they name it after some random baseball player? Here’s another problem with the official story, Babe Ruth was incredibly famous by 1921. Further, Grover Cleveland hadn’t been President for 24 years and had been dead for 13 years when the candy bar was named, so there doesn’t seem to be a good reason they’d have randomly picked his daughter to name a candy bar after. There are a quite a few problems with the official line, but the main problem is that Ruth Cleveland died in 1904 at the age of 12 years old, some 17 years before the Baby Ruth candy bar was created and about 15 years before the Curtiss Candy Company was created. Ruth Cleveland supposedly visited their plant and, while there, inspired the name for the candy bar. They claimed it was named after Ruth Cleveland, the daughter of President Grover Cleveland. The rumor that they were not was actually started by the company who made them originally, the Curtiss Candy Company founded by Otto Schnering. Today I found out Baby Ruth candy bars really were named after Babe Ruth.
0 kommentar(er)
